The world of social networks is not only designed for younger people, but also for other audiences. And there is influencer marketing for people over 50, and new users are being added every day. One of the categories where this class of influencers is most visible in the age and beauty industry.
Many people think that people over 45 cannot succeed on social media, but this is false. In fact, many influencers over the age of 50 earn large sums of money by promoting popular products and services. The coronavirus pandemic has made many companies decide to bet on this strategy that generates a lot of visibility and engagement.
And there is a growing demand for content in different age groups, especially in people over the age of 50. This group of people has greater purchasing power than their younger counterparts and therefore greater consumer power. Typically, this type of influencer advertises for luxury brands or companies.
Learn more about influencer marketing for people over the age of 50
This is a new marketing strategy of making a series of collaborative links between brands and those people with great power of visibility and projection on social networks or the Internet. These influencers for the over-50s are like the stars or celebrities of the networks, being today a reference in many ways for thousands of people.
Influencers for the over-50s have a lot of personality and know how to reach their target audience in the best way. In some cases, these influencers have thousands of followers or even millions. The more followers they have, the greater the power of visibility and reach they generate in people.
These social media celebrities are diamonds in the rough for brands that hire them to showcase their products and services. A single word from these influencers about a brand can move sales rungs up or down.
The benefits of influencer marketing for the over-50s
The technique of influencer marketing for the over-50s has some very important advantages that will help achieve the best results for brands. Some of these are:
- It is possible to amplify a brand’s positive messages.
- It generates many conversations about a company’s products or services.
- It increases web and business landing page traffic.
- Many more sales are generated in areas attractive to the over-50s.
- Influencers deal with a target audience with great buying power.
- An influencer campaign is inexpensive and can provide a good ROI for brands.
- Brands usually get a good reputation.
How do you design an influencer marketing campaign for the over 50s?
In order to design a good influencer marketing campaign for the over-50s, some very important factors must be considered and these are:
A.- Identifying influencers
The first step is to identify the most important influencers, particularly those who best fit the products and services offered. Here it plays a central role that the message conveyed is the same or is in line with the brand’s mission, vision and values.
B.- The influencer and the message
The next step is to get this influencer over 50 to have a favorable attitude toward the service and product. In other words, the influencer conveys the appropriate message.
C.- Convey only positive factors
One of the goals of any strategy is to ensure that the chosen influencer can say only positive things about the product and brand. This person will only highlight the advantages and benefits offered by said product or service.
D.- Placement of ads: influencer marketing for people over 50
Can you insert advertisements, more or less hidden, during the influencer’s content so as to generate more interaction and the transmission of the message can result in a good marketing strategy.
E.- Product launches
Influencers can be invited to product launches so that they can promote them during events. It is not the same for a product to be sponsored by a recognized figure versus someone little known in the digital sphere.
The added value of the silver generation in influencer marketing
Today, people over the age of 50 are included in any effective marketing strategy you want to implement. This age group is a good niche market for many products and services. In general, people of this age have a lot more money than famous millennials and therefore are an attractive sector to send them promotions and offers.
With the advent of the digital age, people over the age of 50 were the last to go digital. However, there has been a change in the behavior of these adults and they are now a very interesting market spot.
Brands have their eyes on them looking for effective strategies to be able to send a positive message. One of these is working with influencer marketing for the over-50s.
Examples of influencer marketing for the over-50s
The following are just a few of the top influencer marketers around the world today. They are present in different market sectors sponsoring several major brands. Among the best known are:
1.- Richard Rawlings
He has a life dedicated to investment and entrepreneurship. He is a recognized personality in the United States, especially for being the owner of the famous Gas Monkey Garage in Dallas, Texas.
In his socials, Richard shows himself as he is, promoting hundreds of products related to the industry he is in, such as cars, spare parts, etc.
2.- Gianluca Vacchi: influencer marketing for over 50s
The Italian has a total of 19.3 million followers and is a well-known electronic music DJ. At 53, he is one of the most striking personalities on the old continent.
His luxurious life, fully tattooed body, and style are appealing to many people his age. The youthful spirit he shows in every aspect makes him one of the most striking marketing influencers for the over-50s.
3.- Iris Apfel
She is another of the great influencers for the over-50s in the world. With nearly 2 million followers, her Instagram account is one of the most visited ever.
She shows lifestyles, clothes and fashion in your posts. She is also an interior designer and always sends a positive message.
4.- Accidental Icon
She is a famous influencer from New York who proves that regardless of age, any piece of clothing will look good on anyone.
She is well known in the United States, so much so that she has already accumulated almost 800 thousand followers on Instagram. She shows not only fashion, but also senior lifestyles, such as tips on interesting books, places in New York State, etc.
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Here’s the dirty truth: the majority of septic companies just service tanks. They are like temporary salesmen at a chainsaw convention. But Septic Solutions? These guys are unique. It all began back in the beginning of the 2000s when Art and his siblings—just kids scarcely tall enough to shoulder a shovel—helped install their family’s septic system alongside a weathered pro. Visualize this: three kids buried in Pennsylvania clay, discovering how soil porosity affects drainage while their friends played Xbox. “We did not just dig ditches,” Art explained to me last winter, steaming coffee cup in hand. “We discovered how soil whispers truths. A patch of cattails here? That’s Mother Nature yelling ‘high water table.'”
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This is the ugly truth: most septic companies just maintain tanks. They act like quick-fix salesmen at a disaster convention. But Septic Solutions? These guys are different. It all started back in the beginning of the 2000s when Art and his brothers—just kids hardly tall enough to lift a shovel—assisted install their family’s septic system alongside a weathered pro. Visualize this: three pre-teens knee-deep in Pennsylvania clay, discovering how soil absorption affects drainage while their peers played Xbox. “We did not just dig holes,” Art explained to me last winter, steaming coffee cup in hand. “We understood how soil whispers mysteries. A patch of cattails here? That’s Mother Nature shouting ‘high water table.'”
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This is the dirty truth: most septic companies just pump tanks. They are like temporary salesmen at a demolition convention. But Septic Solutions? These guys are unique. It all originated back in the early 2000s when Art and his brothers—just kids hardly tall enough to lift a shovel—assisted install their family’s septic system alongside a weathered pro. Imagine this: three kids knee-deep in Pennsylvania clay, understanding how soil porosity affects drainage while their friends played Xbox. “We did not just dig ditches,” Art explained to me last winter, steaming coffee cup in hand. “We understood how ground whispers secrets. A patch of wetland vegetation here? That’s Mother Nature screaming ‘high water table.'”
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Let me share the ugly truth: nearly all septic companies just service tanks. They act like band-aid salesmen at a chainsaw convention. But Septic Solutions? They’re special. It all started back in the early 2000s when Art and his brothers—just kids barely tall enough to lift a shovel—helped install their family’s septic system alongside a experienced pro. Visualize this: three youngsters knee-deep in Pennsylvania clay, understanding how soil porosity affects drainage while their peers played Xbox. “We did not just dig ditches,” Art told me last winter, hot coffee cup in hand. “We learned how soil whispers truths. A patch of marsh plants here? That’s Mother Nature yelling ‘high water table.'”
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This is the harsh truth: the majority of septic companies just pump tanks. They are like quick-fix salesmen at a demolition convention. But Septic Solutions? They are different. It all originated back in the early 2000s when Art and his family—just kids scarcely tall enough to carry a shovel—aided install their family’s septic system alongside a weathered pro. Picture this: three pre-teens waist-deep in Pennsylvania clay, learning how soil permeability affects drainage while their peers played Xbox. “We never just dig holes,” Art told me last winter, hot coffee cup in hand. “We understood how ground whispers mysteries. A patch of cattails here? That’s Mother Nature shouting ‘high water table.'”
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This is the dirty truth: nearly all septic companies just service tanks. They are like band-aid salesmen at a chainsaw convention. But Septic Solutions? They are different. It all began back in the early 2000s when Art and his family—just kids scarcely tall enough to carry a shovel—aided install their family’s septic system alongside a weathered pro. Imagine this: three pre-teens knee-deep in Pennsylvania clay, discovering how soil porosity affects drainage while their buddies played Xbox. “We didn’t just dig ditches,” Art explained to me last winter, steaming coffee cup in hand. “We discovered how ground whispers secrets. A patch of marsh plants here? That’s Mother Nature yelling ‘high water table.'”
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Let me share the ugly truth: most septic companies just pump tanks. They act like temporary salesmen at a disaster convention. But Septic Solutions? They are different. It all started back in the beginning of the 2000s when Art and his brothers—just kids scarcely tall enough to shoulder a shovel—aided install their family’s septic system alongside a grizzled pro. Visualize this: three pre-teens buried in Pennsylvania clay, discovering how soil absorption affects drainage while their friends played Xbox. “We never just dig ditches,” Art told me last winter, steaming coffee cup in hand. “We learned how soil whispers secrets. A patch of cattails here? That’s Mother Nature shouting ‘high water table.'”
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Here’s the ugly truth: nearly all septic companies just maintain tanks. They’re like quick-fix salesmen at a disaster convention. But Septic Solutions? They’re unique. It all originated back in the early 2000s when Art and his siblings—just kids barely tall enough to lift a shovel—assisted install their family’s septic system alongside a grizzled pro. Picture this: three youngsters knee-deep in Pennsylvania clay, understanding how soil permeability affects drainage while their friends played Xbox. “We didn’t just dig trenches,” Art told me last winter, hot coffee cup in hand. “We learned how earth whispers truths. A patch of wetland vegetation here? That’s Mother Nature shouting ‘high water table.'”
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